Design
Creating a Brighter Platform Experience
![bright-trip-logo](https://logiccadence.com/wp-content/uploads/bright-trip-logo.png)
Problem
Traveling abroad can be overwhelming, and all the details of planning a trip can spoil the fun. Bright Trip exists to build confidence and provide expert tips and how-tos for planning and enjoying your next trip. Bright Trip came to us during a growth phase with a need to stabilize and expand its platform, as well as add other features such as e-commerce capabilities to offer gear and excursions to its growing community.
![bright](https://logiccadence.com/wp-content/uploads/bright.png)
![brighttrip-1](https://logiccadence.com/wp-content/uploads/brighttrip-1.jpg)
![brighttrip-2](https://logiccadence.com/wp-content/uploads/brighttrip-2.jpg)
strategy
We worked closely with the client to understand their pain points and leverage user data to refine and build a custom solution that would not only support growth but offer a one-of-a-kind user experience and guide the learner through their journey. Users could consume content and also become instructors themselves.
Bright Trip’s users are accustomed to consuming very high-quality and visually rich content in the courses that are offered.
![br](https://logiccadence.com/wp-content/uploads/br.png)
![brighttrip-3](https://logiccadence.com/wp-content/uploads/brighttrip-3.jpg)
![brighttrip-4](https://logiccadence.com/wp-content/uploads/brighttrip-4.jpg)
![brighttrip-5](https://logiccadence.com/wp-content/uploads/brighttrip-5.jpg)
Results
The web platform we designed and built aligned with high-quality content and provided a seamless experience for users to search, consume and engage content without the experience getting in the way
![brighttrip-6](https://logiccadence.com/wp-content/uploads/brighttrip-6.jpg)
![brighttrip-7](https://logiccadence.com/wp-content/uploads/brighttrip-7.jpg)
![brighttrip-8](https://logiccadence.com/wp-content/uploads/brighttrip-8.jpg)
![brith-trip](https://logiccadence.com/wp-content/uploads/brith-trip.png)
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