DESIGN

ALLIGATOR – future-proof website with rich content

Problem

Wegmann Automotive is a successful manufacturer of automotive after-market tire-pressure monitoring replacements. They have developed key products that work with 99.7% of vehicles, from Aston Martin to Volkswagen. But just because something is versatile and unseen doesn’t mean it doesn’t need a cool website. It’s not like it’s a super-visible part on a vehicle. They needed vehicle compatibility function to make sure their clients and dealers were ordering the right part–something more than an Excel sheet or PDF download.

Strategy

Logic Cadence took this information and built a website around 3 main functions: a Find-Your-Vehicle Tool, a Nationwide Dealer Locator, and a layout that showcased their product. We created a custom look-up so anyone can find which valve is needed–plus a link to pertinent tools and recommend products for upselling. We also deployed a nationwide dealer locator, so all of their dealer network is quickly searchable with built in web links and phone numbers for mobile application. This greatly expanded their reach. And, all of this developed with our eye for content and branding.

Results

Satisfied client with expanded reach. No more guesswork for their clients or dealers. And a content-rich website that positions them well for the future.

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