Design

Modernizing a portfolio website for a design studio 

Problem

Anderson Design Group is an award-winning design and illustration studio based in Nashville, Tennessee. Anderson Design Group has been in business for more than 25 years, and their team has created over 2,000 original works of art for clients all over the world.
The ADG team was seeking a partner to help them think through the overall approach to a new website strategy, from content planning, to user experience and user interface design, to development and ongoing management.

strategy

We collaborated with the team at Anderson Design Group to dive into multiple concepts for their new site. Initial mockups were created and refined as we kept our eye on creating a flexible portfolio system that could easily scale. The work ADG produces needed to be the visual hero, while also creating an inviting feel, with supporting content and calls-to-action. The backend of the site was just as important, as we needed to be able to easily filter their library of work into distinct categories. 

Results

The goal of this project was to boldly present the work of the Anderson Design Group team and clearly articulate how and why they do what they do. The end result was a modern and user-friendly website that did just that, and positioned the firm for future growth and success.

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