ANDERSON DESIGN GROUP
redesign of a portfolio website for an award-winning illustration & design studio
overview & challenge
Anderson Design Group is an award-winning design and illustration studio based in Nashville, Tennessee. Anderson Design Group has been in business for more than 25 years, and their team has created over 2,000 original works of art for clients all over the world.
The ADG team was seeking a partner to help them think through the overall approach to a new website strategy, from content planning, to user experience and user interface design, to development and ongoing management.
After gaining a clear understanding of where the client wanted to go with the project we developed a roadmap for a new site that would enable users to quickly access, search and filter their large catalog of work.
We guided their team through a content development strategy, redesign process and ultimately provided training to their team so they could easily manage their growing catalog of work on the backend through use of some helpful custom tools our team developed.
Initial Conceptual Wireframes
InVision Design Mockups
High Fidelity Design Files
Custom WordPress Theme
Custom Post Types
Position Anderson Design Group as a premier Illustration and Design firm, providing custom illustration, lettering, package design and more. Categorize their large library of work and develop a website that is flexible and robust on the backend which enables administrators to manage the addition of new projects on their own without any help from a web developer.
Anderson Design Group’s artwork is eye-catching and iconic—so the design strategy was to bring as much focus to the art while also clearly presenting the products and services that they offer. We wanted our web design to not get in the way, from a user experience or design perspective, but rather, simply guide a user through viewing and learning more about what ADG has to offer.
This website required the development of some powerful, yet simple-to-use publishing tools to be created on the backend. Every part of the site is easily modified and customizable—and easy enough to manage that a non-technical person can handle it. Custom post types and a custom theme were developed to bring this to life in WordPress.
The next generation of a design firm’s portfolio website.
The goal of this project was to bodly present the work of the Anderson Design Group team and clearly articulate how and why they do what they do. The end result was a modern and user-friendly website that did just that, and positioned the firm for future growth and success.
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